In addition to the marketing efforts by the publisher Indireads, it is incumbent on every author for self promotion. Reach the audience as wide as possible. It is advertisement sans propaganda.
Even though i am old school and still love to hold a book in my hand, especially if it is written by me, but still the fact remains that traditional bookstores are either closing down or are languishing. The digital publishing is gaining ground and penetrating even the niche areas of book publishing by established authors. Many traditional publishers are treading digital waters warily but definitively.
Both the print and online versions of books needs to be advertised via the social media networks. Author portfolio, unknown and quite unfamiliar concept probably only a decade ago, is now prominent on blogs and is encouraged by publishers of both the traditional and modern kinds.
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