Simple English

I was told that the books by Chetan Bhagat owe their popularity to simple English. Their reach is far and wide because the language is understood easily; there is no need to look anything up in a dictionary, which would be a distraction. Also, one needs to follow the story and hard words make it difficult.
Another reason for the popularity was also cited, namely, the novel marketing technique employed, which is to sell the books initially through supermarkets.
My interest as a reader of books tended to question the need to write in simple English for the sake of popularity. One writes in a style that best suits the subject at hand and the temperament and skill of the writer. Unfortunately, it is a sign of the times: like fast food, you want a fast read. The literary value is unimportant to a person who is just literate in a language, but is not familiar with its literature.
As an avid reader of books, I mourn the loss of literary merit in modern Indian popular fiction.
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